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SEO Terms
Keywords: Keywords are the words that users plug into a search engine whenever they seek out information over the web.
Organic traffic: Organic traffic is any traffic that comes to your site over a search engine search, excluding those who click on PPC links.
SERP: Search engine results page.
PPC: Pay-per-click advertising is an advertising strategy to rank products or landing pages above the normal Google SERP results. These links will say “ad” next to them.
User intent: The intent of the keyword search (e.g., is the user asking a question or looking to buy a product).
Meta tags: Snippets of text designed to describe a webpage to a search engine. For example, the title of the page is contained in an HTML title tag attribute.
Ranking factors: Any algorithmic factor designed to influence a page’s ranking in a search engine for a particular keyword search.
Crawling: The ability of search engines to find web pages on your site.
Indexation: The ability of search engines to include your web pages in its web index.
Technical SEO: The backend details of a website, including a web page’s speed and mobile rendering, which impacts its search rankings.
On-page SEO: A list of ranking factors, including meta tags and header tags, designed to help a page rank higher in search results.
Off-page SEO: A list of ranking factors, including link building and acquisition, designed to improve your website’s visibility and authority.
Link building: The manual process of building backlinks or hyperlinks to a website, which is a vital ranking factor for most search engines.
Algorithm updates: Any update to Google’s core algorithm (e.g., Penguin, Panda) that influences a broad range of search rankings.
Core Web Vitals: Technical SEO factors that Google finds important in determining a page’s potential user experience.
E-A-T: Expertise, Authority, Trust. A set of guidelines Google suggests to marketers to evaluate whether their content meets these criteria.
UX: User experience.
