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Thursday, December 22, 2022
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Media Man Promotions Blog: Florida-based Hard Rock International now running iconic Mirage resort in Las Vegas
Florida-based Hard Rock International now running iconic Mirage resort in Las Vegas
LAS VEGAS - A new operator, Hard Rock International, started running the iconic Mirage resort on the Las Vegas Strip on Monday, following Nevada state gambling regulatory approval for a nearly $1.1 billion sale by former site owner MGM Resorts International, the companies said.
Hard Rock International, owned by the Seminole Tribe, said it plans to reshape the property at the center of the glittery Las Vegas Boulevard casino corridor by replacing its volcano attraction with a huge guitar-shaped hotel tower.
Company Chairman Jim Allen said in a statement that the property's 3,500 employees were absorbed Monday into Hard Rock's 45,000-member workforce. The company has cafes, hotels, casinos and concert properties around the world.
"We are excited to create an integrated resort on the Strip that will make this legendary entertainment community proud," Allen said. The statement specified there were no immediate plans to close The Mirage or lay off employees.
Hard Rock and MGM Resorts announced plans for the operational takeover a year ago. The deal became official following Nevada Gaming Commission approval at a special meeting Friday.
"We're thrilled to welcome Hard Rock to the neighborhood and wish them all the very best," Bill Hornbuckle, CEO and president of casino giant MGM Resorts International said in a statement.
The more than 3,000-room hotel on 80 acres becomes the first on the Las Vegas Strip to be run by a Native American tribe.
East of the Strip, the Connecticut-based Mohegan Tribe operates a casino that opened in 2021 at Virgin Hotels Las Vegas after that property - named Hard Rock Hotel & Casino - was purchased in 2018, renovated and rebranded by Virgin.
West of the Strip, an affiliate of the California-based San Manuel Band of Mission Indians owns and operates The Palms.
Seminole-owned Hard Rock International had no previous involvement with the former Hard Rock Hotel & Casino that operated from 1995 to 2020. It bought licensing and naming rights in May 2020. The Mirage redevelopment plan is projected to run through 2023. Costs have not been disclosed.
Daily operations "are set to continue under The Mirage brand for the foreseeable future, and all room reservations and group bookings will be honored with no action required by guests or group organizers," the company said.
"The process ... ultimately will dramatically reimagine every aspect of the resort and change the Las Vegas skyline with the addition of a guitar-shaped hotel tower," the company promised.
Hard Rock International also entered into a long-term lease agreement with VICI Properties Inc., a real estate investment trust that acquired MGM Resorts properties this year in a $17.2 billion deal with MGM Growth Properties, a publicly traded landowner of holdings in eight states. New York-based VICI owns properties and leases them back to hospitality and entertainment operators.
The sale marks the end of an era for a Polynesian-themed property built by former casino mogul Steve Wynn and credited with helping transform Las Vegas from a gambling hub into an ultra-luxury resort destination with broader appeal.
It opened in November 1989, with a sidewalk-side volcano spewing fire years before gondoliers began plying canals at the Venetian and fountains started dancing at the Bellagio. For years The Mirage hosted Siegfried & Roy taming white tigers. It remains home to a Cirque du Soleil show set to a Beatles soundtrack.
The change-of-hands is one of several involving well-known properties on Las Vegas Boulevard. Rhode Island-based Bally's Corp. completed its acquisition in September of the Tropicana Las Vegas Hotel and Casino. Bally's Corp. does not own Bally's Las Vegas on the Strip.
Caesars Entertainment Inc., which owns Bally's Las Vegas, is rebranding the 2,800-room property as the Horseshoe Las Vegas. That draws on a name made famous at a downtown gambling hall that hosted the first World Series of Poker.
Sunday, December 18, 2022
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Friday, December 9, 2022
Tuesday, December 6, 2022
Media Man Promotions Blog: Vegas Reports 2022 FIFA World Cup Betting Down
Media Man Promotions Blog
Vegas Reports 2022 FIFA World Cup Betting Down
When we last enjoyed a World Cup, FanDuel and DraftKings were for the most part nonexistent, at least in their current sportsbook incarnation. Prior to this period, the two companies operated as successful daily fantasy sports businesses.
It was May of 2018 when the U.S. Supreme Court overturned decades of sports gambling prohibition for most states outside Nevada. FanDuel, DraftKings and a few other sites conducted business in a limited number of states when that year's FIFA World Cup took place.
DraftKings described the World Cup as “the big one”. Bloomberg Intelligence’s Brian Egger estimates $1.7 billion in US wagers on the World Cup. That is described as a mere fraction of the amount typically wagered on the Super Bowl.
For FanDuel's parent company, €340m in bets were anticipated. Flutter Entertainment plc doesn't just own FanDuel, they run a number of top international gambling brands that include the likes of Paddy Power and SkyBet.
According to Sportradar, bets on the World Cup totaled approximately €136 billion in 2018.
Jay Kornegay, vice president of race and sports operations at Westgate Las Vegas, told the Associated Press that World Cup matches during a more typical time of the year take in around the same amount of money as your average NFL game in Vegas. This year’s matches are more comparable to college basketball.
“We knew going into this World Cup and it taking place during the fall and sharing that main stage with football, basketball and hockey was going to take some of that limelight away from the World Cup,” Kornegay said. “Normally, it has the main stage all to itself in the summer. This year, it’s different and it’s definitely showing.”
Adam Pullen, Caesars Sportsbook assistant director of trading, took into consideration the two dozen plus states that have legalized sports betting since the 2018 World Cup and how it is difficult to assess a true percentage increase. It will most certainly be up.
“It’s comparing apples to oranges, but at least we’ll see how it does compare and how drastic a difference it is,” Pullen told the AP. “I’ve been pleased. I think soccer over the years keeps getting bigger and bigger.”
Even with the U.S. out of the World Cup early, Kornegay and Pullen do anticipate an increase in betting action during the knockout stage right up through the final. Team USA still playing would most certainly help boost numbers.
“It brings the casual fan in, the patriotic fan,” Pullen said. “If they know the U.S. is playing, then they’re more likely to place a bet on another match. It’s always good for the U.S. to be involved, but you have people who are dedicated followers of the sport and they’re going to bet not only the World Cup, but after the World Cup is over they’ll be back betting the Premier League, the German and Italian leagues.”
The world is your oyster.
Sunday, December 4, 2022
Media Man Promotions Blog: Flat fee vs affiliate deals, Las Vegas, Macau shake-ups - industry disruption continues says media.
Media Man Promotions Blog
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Flat fee vs affiliate deals, Las Vegas, Macau shake-ups - industry disruption continues says media.
Saturday, December 3, 2022
Media Man Promotions Blog: The Media Man Australia website is part of the Media Man Group. Media Man Australia was established in 2001 by Australian based media entrepreneur, Greg Tingle.
Media Man
The Media Man Australia website is part of the Media Man Group. Media Man Australia was established in 2001 by Australian based media entrepreneur, Greg Tingle.
Media Man is a Hitwise Australia Top 10 website (Hitwise Australia) in the entertainment - personalities (pop culture) category.
Core services include:
Publicity / PR
News
Advertising
SEO (search engine optimization) services, links, meta-tags, portal development, buzz.
Project Management
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Thursday, December 1, 2022
Media Man Promotions Blog: Without promotion, something terrible happens... nothing! P. T. Barnum
Without promotion, something terrible happens... nothing! P. T. Barnum
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