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Thursday, December 22, 2022
Tuesday, December 20, 2022
Media Man Promotions Blog: Florida-based Hard Rock International now running iconic Mirage resort in Las Vegas
Florida-based Hard Rock International now running iconic Mirage resort in Las Vegas
LAS VEGAS - A new operator, Hard Rock International, started running the iconic Mirage resort on the Las Vegas Strip on Monday, following Nevada state gambling regulatory approval for a nearly $1.1 billion sale by former site owner MGM Resorts International, the companies said.
Hard Rock International, owned by the Seminole Tribe, said it plans to reshape the property at the center of the glittery Las Vegas Boulevard casino corridor by replacing its volcano attraction with a huge guitar-shaped hotel tower.
Company Chairman Jim Allen said in a statement that the property's 3,500 employees were absorbed Monday into Hard Rock's 45,000-member workforce. The company has cafes, hotels, casinos and concert properties around the world.
"We are excited to create an integrated resort on the Strip that will make this legendary entertainment community proud," Allen said. The statement specified there were no immediate plans to close The Mirage or lay off employees.
Hard Rock and MGM Resorts announced plans for the operational takeover a year ago. The deal became official following Nevada Gaming Commission approval at a special meeting Friday.
"We're thrilled to welcome Hard Rock to the neighborhood and wish them all the very best," Bill Hornbuckle, CEO and president of casino giant MGM Resorts International said in a statement.
The more than 3,000-room hotel on 80 acres becomes the first on the Las Vegas Strip to be run by a Native American tribe.
East of the Strip, the Connecticut-based Mohegan Tribe operates a casino that opened in 2021 at Virgin Hotels Las Vegas after that property - named Hard Rock Hotel & Casino - was purchased in 2018, renovated and rebranded by Virgin.
West of the Strip, an affiliate of the California-based San Manuel Band of Mission Indians owns and operates The Palms.
Seminole-owned Hard Rock International had no previous involvement with the former Hard Rock Hotel & Casino that operated from 1995 to 2020. It bought licensing and naming rights in May 2020. The Mirage redevelopment plan is projected to run through 2023. Costs have not been disclosed.
Daily operations "are set to continue under The Mirage brand for the foreseeable future, and all room reservations and group bookings will be honored with no action required by guests or group organizers," the company said.
"The process ... ultimately will dramatically reimagine every aspect of the resort and change the Las Vegas skyline with the addition of a guitar-shaped hotel tower," the company promised.
Hard Rock International also entered into a long-term lease agreement with VICI Properties Inc., a real estate investment trust that acquired MGM Resorts properties this year in a $17.2 billion deal with MGM Growth Properties, a publicly traded landowner of holdings in eight states. New York-based VICI owns properties and leases them back to hospitality and entertainment operators.
The sale marks the end of an era for a Polynesian-themed property built by former casino mogul Steve Wynn and credited with helping transform Las Vegas from a gambling hub into an ultra-luxury resort destination with broader appeal.
It opened in November 1989, with a sidewalk-side volcano spewing fire years before gondoliers began plying canals at the Venetian and fountains started dancing at the Bellagio. For years The Mirage hosted Siegfried & Roy taming white tigers. It remains home to a Cirque du Soleil show set to a Beatles soundtrack.
The change-of-hands is one of several involving well-known properties on Las Vegas Boulevard. Rhode Island-based Bally's Corp. completed its acquisition in September of the Tropicana Las Vegas Hotel and Casino. Bally's Corp. does not own Bally's Las Vegas on the Strip.
Caesars Entertainment Inc., which owns Bally's Las Vegas, is rebranding the 2,800-room property as the Horseshoe Las Vegas. That draws on a name made famous at a downtown gambling hall that hosted the first World Series of Poker.
Sunday, December 18, 2022
Wednesday, December 14, 2022
Tuesday, December 13, 2022
Friday, December 9, 2022
Tuesday, December 6, 2022
Media Man Promotions Blog: Vegas Reports 2022 FIFA World Cup Betting Down
Media Man Promotions Blog
Vegas Reports 2022 FIFA World Cup Betting Down
When we last enjoyed a World Cup, FanDuel and DraftKings were for the most part nonexistent, at least in their current sportsbook incarnation. Prior to this period, the two companies operated as successful daily fantasy sports businesses.
It was May of 2018 when the U.S. Supreme Court overturned decades of sports gambling prohibition for most states outside Nevada. FanDuel, DraftKings and a few other sites conducted business in a limited number of states when that year's FIFA World Cup took place.
DraftKings described the World Cup as “the big one”. Bloomberg Intelligence’s Brian Egger estimates $1.7 billion in US wagers on the World Cup. That is described as a mere fraction of the amount typically wagered on the Super Bowl.
For FanDuel's parent company, €340m in bets were anticipated. Flutter Entertainment plc doesn't just own FanDuel, they run a number of top international gambling brands that include the likes of Paddy Power and SkyBet.
According to Sportradar, bets on the World Cup totaled approximately €136 billion in 2018.
Jay Kornegay, vice president of race and sports operations at Westgate Las Vegas, told the Associated Press that World Cup matches during a more typical time of the year take in around the same amount of money as your average NFL game in Vegas. This year’s matches are more comparable to college basketball.
“We knew going into this World Cup and it taking place during the fall and sharing that main stage with football, basketball and hockey was going to take some of that limelight away from the World Cup,” Kornegay said. “Normally, it has the main stage all to itself in the summer. This year, it’s different and it’s definitely showing.”
Adam Pullen, Caesars Sportsbook assistant director of trading, took into consideration the two dozen plus states that have legalized sports betting since the 2018 World Cup and how it is difficult to assess a true percentage increase. It will most certainly be up.
“It’s comparing apples to oranges, but at least we’ll see how it does compare and how drastic a difference it is,” Pullen told the AP. “I’ve been pleased. I think soccer over the years keeps getting bigger and bigger.”
Even with the U.S. out of the World Cup early, Kornegay and Pullen do anticipate an increase in betting action during the knockout stage right up through the final. Team USA still playing would most certainly help boost numbers.
“It brings the casual fan in, the patriotic fan,” Pullen said. “If they know the U.S. is playing, then they’re more likely to place a bet on another match. It’s always good for the U.S. to be involved, but you have people who are dedicated followers of the sport and they’re going to bet not only the World Cup, but after the World Cup is over they’ll be back betting the Premier League, the German and Italian leagues.”
The world is your oyster.
Sunday, December 4, 2022
Media Man Promotions Blog: Flat fee vs affiliate deals, Las Vegas, Macau shake-ups - industry disruption continues says media.
Media Man Promotions Blog
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Flat fee vs affiliate deals, Las Vegas, Macau shake-ups - industry disruption continues says media.
Saturday, December 3, 2022
Media Man Promotions Blog: The Media Man Australia website is part of the Media Man Group. Media Man Australia was established in 2001 by Australian based media entrepreneur, Greg Tingle.
Media Man
The Media Man Australia website is part of the Media Man Group. Media Man Australia was established in 2001 by Australian based media entrepreneur, Greg Tingle.
Media Man is a Hitwise Australia Top 10 website (Hitwise Australia) in the entertainment - personalities (pop culture) category.
Core services include:
Publicity / PR
News
Advertising
SEO (search engine optimization) services, links, meta-tags, portal development, buzz.
Project Management
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Thursday, December 1, 2022
Media Man Promotions Blog: Without promotion, something terrible happens... nothing! P. T. Barnum
Without promotion, something terrible happens... nothing! P. T. Barnum
Sunday, November 27, 2022
Friday, November 18, 2022
Media Man Promotions Blog: Red Bull drives F1 car through Las Vegas casino days before launch party with Hamilton
Red Bull drives F1 car through Las Vegas casino days before launch party with Hamilton
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Red Bull have helped to promote F1's newest race in Las Vegas set to debut in November next season.
Red Bull have driven a Formula One car through a Las Vegas casino ahead of this weekend’s F1 launch party. Visitors looked shocked as the car shot past blackjack tables at the iconic Wynn Las Vegas Casino.
Ahead of its run, the car was parked in the foyer with fans able to get close to the car. After driving through the casino, the car came to a stop at the front of the building where it was collected by a team of Red Bull mechanics.
The demonstration was completed with a drifting display from the F1 car and Red Bull’s Stadium Super Trucks machine. Social media users were shocked at the footage with some in awe of Red Bull’s display.
Twitter user @burrrke posted: “I would say there’s definitely room for disaster here, but I’ve never been in a casino or driven a F1 car. @masaloin added: “I should’ve been in Vegas seeing the Red Bull f1 car driving in the casino and on the Strip.”
Red Bull also took part in a filming session on the Las Vegas Strip on Wednesday. It comes just days before this weekend’s launch event to mark one year before the first race.
Fans reported on social media that Sergio Perez was behind the wheel of the car as the cameras started rolling. Footage shows Perez driving up and down the famous Strip before doing a 180-degree spin for the crowd.
Perez has already been confirmed to be attending the event at Caesars Palace on Saturday night. He will be joined by Mercedes F1 stars Lewis Hamilton and George Russell as well as Williams driver Alex Albon.
The event will be completely free of charge and will allow fans a chance to get up close with the cars. Spectators will also be treated by a live car demonstration on Las Vegas Boulevard and be introduced to the four drivers on the main stage.
Those in attendance can also enjoy F1's Pit Stop Challenge and grab photos with cars and trophies. F1 CEO Stefano Domenicali said the event would give locals a “taste of things to come” ahead of next season’s debut Grand Prix.
He explained: “We are thrilled to welcome our fans to the launch of the 2023 Las Vegas Grand Prix. The Las Vegas Grand Prix is going to become a regular fixture in the city and on the global sporting calendar, so it is important to have local fans both celebrated and celebrating with us from the very start.
“This launch is a small but exciting taste of things to come over the next year when all the Formula One teams hit The Strip."
Thursday, November 17, 2022
Media Man Promotions Blog: bet365 & Incentive Games unveil a daily score predictor game for the World Cup
bet365 & Incentive Games unveil a daily score predictor game for the World Cup
World’s largest online betting brand launches ‘4 Scores’ for the world’s biggest sporting event
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UK: 18 November 2022 – With the World Cup just around the corner, bet365 have ramped up the excitement by launching a daily predictor game for the tournament, called ‘4 Scores Challenge’.
This is yet another collaboration with long-term partners Incentive Games – the industry’s leader in premium free-to-play games.
‘4 Scores Challenge’ does exactly what it says on the tin: offering users prizes for predicting four scores. bet365 successfully launched the ‘6 Scores Challenge’ at the start of the 2022/23 Premier League season, with hundreds of thousands of players taking on the prediction challenge each weekend.
During the World Cup, prizes of up to £250 are on offer each day, but users don’t have to get every prediction right to win – with three correct predictions earning £10, and £2.50 awarded to those with two correct forecasts.
The innovative new game offers football fans a brilliant, free game to play each day of the World Cup, with generous cash prizes available.
John Gordon, CEO and Co-Founder of Incentive Games said: “We are privileged to roll out this incredible title across the bet365 app and website – we're so proud of it.
“Here’s a prediction from us: with its generous cash prizes, despite being free, 4 Scores will become a real fans’ favourite during the World Cup.”
A spokesperson from bet365 said: “We’re thrilled to announce the launch of ‘4 Scores’, in association with our partners at Incentive Games. At bet365 we love to enhance the enjoyment of live sporting events for our customers, and there are none bigger than the World Cup. Good luck to all players with their predictions!”
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Tuesday, November 15, 2022
Thursday, November 3, 2022
Media Man Promotions Blog: AFR on the global streaming wars. - Amazon takes on Spotify, Apple with cut-price music offer (Australian Financial Review)
AFR on the global streaming wars
AFR on the global streaming wars. We're looking at doing more back-up and cross platform management of our audio interviews from almost two decades in the game. Who to give the business to... Alphabet's TubeTube and/or Spotify or another? SoundCloud just about priced themselves out of the game at this stage and may be going down further, just as MeetUp did years ago when their price point was off. Talk about a competitive market sector. Almost disappointed Musk's Twitter doesn't offer a streaming service/platform, at least not at present. LinkedIn continues to tie the other platforms together nicely, so kudos to Microsoft on that front. Regarding Paramount Plus, The Twilight Zone gets our nod for best legacy/traditional show on any streaming service. YouTubes' 'Hacking Google' series recently won our 'Documentary Of The Month' award. Can AFR reduce the paywall charge for happy SMH subscribers? Feels appropriate to ask here! Friendly Faangs season is here with and without adverts. Pass on Google Box for now. Have to draw a line in the sand somewhere. Sydney Twitter Flock out. Tweet Tweet!
Amazon takes on Spotify, Apple with cut-price music offer (The Australian Financial Review)
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Sunday, October 30, 2022
Tuesday, October 18, 2022
Thursday, October 13, 2022
Media Man Promotions Blog: Promoters, Promotions, Advertising, Media and more
Media Man Promotions Blog: Promoters, Promotions, Advertising, Media and more
Vince McMahon (WWE) and Dana White (UFC)
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